Sloy is a Yandex.Zen app about fashion, beauty, and lifestyle. The task of our team was to fill the application with video content. While working on the Sloy project, we faced a difficult and interesting task. By the time the application was launched, we had to fill it with enough content to give users the impression that this application has been around for many years. We carried out more than 70 videos with bloggers in studios and natural locations in the city and country. We hired more than 15 cameramen and directors for the project. While working with film crews in Moscow, we also collaborated with filmmakers from London, Paris, and Milan to shoot street style at fashion weeks in these cities.