A commercial for the leasing company AzurDrive shows the client's extensive vehicle fleet. That was exactly the idea our client wanted us to display in the creative concept. It was important for us to show that cars of a very different profile are provided by one service. To make all the video fragments visually unite, we filmed all the cars in one cyclorama, and used the same camera back, music, and vehicle position in the frame. For more emphasis on each type of car, we used background graphics. That’s the way we showed the company's equal attention to both the needs of the small business owner and those who value a premium approach to personal travel.