The video featuring actor and comedian Timur Rodriguez is dedicated to the competition from Whiskas - Catmemes. The Kuklachev`s Cat theater resident Lexus starred alongside Timur in the video. The most difficult thing in working with an animal is to calculate the shooting time correctly and choose a director who is able to respond to the animal's behavior quickly. Sometimes the animal can take the desired position only for a few seconds. In order to collect enough material, we filmed Lexus at a high frame rate, so that during editing it was possible to slow down the playback and keep the timing of the video. A photoset with Rodriguez was also held for the advertising campaign.