The video's main protagonist was “Blogger Replacer”. This is a man in a green suit who talks about the advantages of the Yandex.Zen video platform on the green cyclorama. The peculiarity of this video is that the chroma key suit, background, and props do not serve as an auxiliary element for overlaying graphics, but serve as the full-fledged decorations. This suggested a different approach to lighting on the set, because the green background is not replaced by another image, but remains in the frame. Also, as part of the advertising campaign, we held a photo session with the Green man.